Design Challenge
To foster creativity and elevate our design work, a teammate and I initiated weekly design share sessions within our smaller core team. For one of these sessions, we introduced a unique challenge to inspire new ideas and approaches.
We utilized generative AI to create a fictional pharmaceutical website as the foundation for our team design challenge. We provided them with key assets—including copy, branding, and imagery—and tasked them with designing and prototyping a landing page to present to the group.
In my own approach, I explored several interactive design elements to enhance the user experience. This included parallax scrolling, subtle micro-animations, hidden components revealed upon entry and a sticky Important Safety Information (ISI) tray.
My goal was to create a design that felt both dynamic and engaging, while maintaining a smooth, intuitive flow for the user. With a blend of motion and interactivity, the design became almost dreamlike, drawing the user in through its delicate balance of aesthetics and functionality.